Business ownership, management and leadership experience.
About Growth Reset
Real business experience. Practical growth advice.
Growth Reset exists to help trade business owners turn hard-earned success into a stronger, more scalable and less owner-dependent business.
Meet Matthew Kennedy
Business coaching grounded in more than 20 years of real ownership and management experience.
For more than 20 years, Matthew has owned, led and grown trade-based businesses in Australia. He has experienced every stage of the journey—from startup, winning early customers and building a team, through to developing management systems, strengthening leadership capability and scaling a trade business to approximately $30 million in annual turnover.
Growth Reset was created to help ambitious trade business owners shorten the learning curve. Matthew’s advice is practical, commercially focused and based on firsthand experience—not theory alone.
Matthew’s approach
Clarity before complexity.
Focus on the few commercial, operational and leadership changes that will create the greatest improvement in profit, capacity and owner freedom.
Firsthand experience
Built in the real world of trade business.
Experience growing a trade-based business to approximately $30 million in annual turnover.
Practical understanding of the people, systems, margins and pressures unique to trade businesses.
Clear priorities, accountability and practical action—not generic business theory.
How we work
Direct, structured and grounded in implementation.
Diagnose
We identify the constraints limiting profit, capacity, team performance and owner freedom.
Prioritise
We turn the diagnosis into a focused plan with clear measures, owners and timeframes.
Implement
We maintain momentum through coaching, accountability and practical implementation support.
What matters to us
The values behind every engagement.
Advice must work in the real world, not just sound good in a workshop.
Plans only matter when actions are owned, measured and completed.
Growth should improve profit, cash flow, resilience and long-term value.
We work alongside owners with honesty, respect and direct communication.
Let’s talk about where your business is heading.
A discovery call is a practical first step to assess the fit and identify your highest-value growth priorities.